Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Vahagn Shirinyan

Yerevan

Summary

Experienced Email Deliverability Expert with over 4 years of experience in managing and optimizing email delivery systems. Proficient in diagnosing and resolving email deliverability issues, implementing email authentication protocols (SPF, DKIM, DMARC), and maintaining high sender reputations. Skilled in using email analytics and monitoring tools to ensure optimal inbox placement. Proven track record of increasing email campaign effectiveness and maintaining compliance with email marketing best practices. Strong understanding of ISP requirements and anti-spam laws. Adept at collaborating with cross-functional teams to enhance email communication strategies and improve overall email performance.

Overview

17
17
years of professional experience

Work History

Email Marketing CRM Manager

Gambling Company
04.2024 - 06.2024
  • Monitored deliverability of emails across multiple platforms such as Gmail and Outlook.
  • Conducted A and B testing to compare different versions of email campaigns against each other.
  • Utilized analytical tools such as Google Analytics to measure campaign success rates.
  • Optimized existing email campaigns by adjusting timing, frequency, content and more.
  • ISP Relations Management
  • Email Authentication (SPF, DKIM, DMARC)
  • Sender Reputation Management
  • Generated reports on key performance indicators such as open rate, click-through rate, conversion rate.
  • Implemented a manual warm-up process for the ISP mail.ru. Manage a team with 10 manual warm-uppers.

Email Deliverability Manager

Gambling Company - NDA
08.2023 - 04.2024
  • Monitored deliverability of emails across multiple platforms such as Gmail and Outlook.
  • Conducted A and B testing to compare different versions of email campaigns against each other.
  • Utilized analytical tools such as Google Analytics to measure campaign success rates.
  • Optimized existing email campaigns by adjusting timing, frequency, content and more.
  • ISP Relations Management
  • Email Authentication (SPF, DKIM, DMARC)
  • Sender Reputation Management
  • Generated reports on key performance indicators such as open rate, click-through rate, conversion rate.

Email Deliverability Expert

Cliqbird
St. Petersburg
07.2021 - 06.2023
  • Deliverability Optimization: Implement best practices to enhance email deliverability, including authentication protocols (SPF, DKIM, DMARC), list hygiene, and content analysis.
  • Monitoring and Analysis: Continuously monitor email deliverability metrics, investigate issues, and provide actionable insights to improve inbox placement.
  • Performance Reporting: Generate and share performance reports with clients, highlighting improvements, and recommending further enhancements.
  • Collaboration: Collaborate with the marketing and technical teams to align email marketing strategies with deliverability goals.

Email Deliverability Expert

EasyDmarc
Yerevan
01.2022 - 06.2023
  • Analyzed customer data and segmented target audiences for effective campaigns.
  • Created email templates, subject lines, and content for promotional emails.
  • Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
  • Monitored performance of email campaigns using analytics tools such as Google Analytics.
  • Develop and implement email authentication strategies (SPF, DKIM, DMARC) for various clients.
  • Advise clients on best practices for email content and list management to enhance deliverability.
  • Collaborate with ISP relations teams to resolve email delivery issues and ensure compliance with ISP guidelines.

Technical Support

EasyDmarc
04.2021 - 04.2022
  • Help clients to achieve SPF, DKIM, and DMARC policies.
  • Provided technical support for customers during system installations.
  • Provided technical support for colleagues when required.
  • Provided technical support during customer onboarding process.

IT Manager

Ayb Foundation
01.2021 - 06.2021
  • Server administration, Help Desk, Responsible for IT infrastructure upgrades (hardware\software), Implement ticketing system, Implement workflow management system, Creating web sites with Wordpress

System Administrator

All.me
01.2021 - 06.2023
  • Implement ticketing system
  • Implement workflow management system
  • Managing new IT projects with agreed of Headquarter
  • Audit Clients IT infrastructure
  • Analyzed system logs to identify suspicious activities or anomalies.

Technical Support Manager

Globanet LLC
04.2020 - 11.2020
  • B2B Technical Support of the product Merge1.
  • Windows Server Administration.
  • O365 Administration.
  • Linux Server Administration.
  • Cooperation with the development team.
  • Maintained system documentation and tracked hardware and software inventory.

Senior System Administrator

BDO Armenia
03.2018 - 01.2020
  • Server administration, Help Desk, Responsible for IT infrastructure upgrades (hardware\software), Implement ticketing system (Jira ticketing System), Administration of Gsuite

IT and Communications Assistant

ODIHR
10.2018 - 12.2018
  • Server administration, Help all observers with IT equipment, Setup and manage Digital pens, Monitoring equipment work during Election Day, Managing to receive digital pens information to server

IT Manager

Aviadrom Travel Agency
01.2010 - 01.2018
  • Help Desk, Implement 3CX based Voip System, Implement and manage call center system, Implement and development of CRM system, Implement and development of ticketing system, Troubleshoot server and network

Head of IT Department/ Technology Teacher

Quality Schools International branch of Yerevan
01.2015 - 01.2017
  • Server administration, Help Desk, Responsible for IT infrastructure upgrades (hardware\software), Implement ticketing system, Implement workflow management system, Administrating Gsuite for both Students and Teachers

Linux System Administrator

IFC Markets LLC
01.2014 - 01.2015
  • Implement monitoring service of IT infrastructure, Web site traffic analyse and monitoring, Voip System Administrator

Technical Support specialist

Telasco Communications
01.2012 - 01.2014
  • Troubleshoot and inform the appropriate department of any issue connected with the subscribers' services, Troubleshoot the hardware and software problems of the subscribers' devices, Answer the technical questions of the current and potential subscribers, Effectively deal with job stress, angry callers and upset customers

System Administrator

Ucom LLC
01.2011 - 01.2012
  • Implement ticketing system, Implement workflow management system, Managing new IT projects with agreed of Headquarter, Audit Clients IT infrastructure

Systems Units Administrator and Network Engineer

National center for vocational education and training development
01.2010 - 01.2011
  • Implement network and system services, Implement monitoring service for IT Infrastructure, Create/Develop company website

IT Manager

German University in Armenia
01.2009 - 01.2011
  • Implement new network and system services, Help Desk IT infrastructure including PCs and other end devices, Web site development, Implement e-Learning system

System Administrator

Orian Link LLC
01.2007 - 01.2009
  • Implement network and system services, Implement monitoring service for IT Infrastructure, Wireless network administration

Education

BBA - IT Business Management

European Regional Educational Academy
07-2008

Skills

  • Email Deliverability Optimization
  • Sender Reputation Management
  • Email Authentication (SPF, DKIM, DMARC)
  • SMTP Protocols
  • Email Marketing Strategies
  • Deliverability Monitoring Tools (Return Path, 250ok, etc)
  • Anti-Spam Techniques
  • Email Campaign Analytics
  • Email Marketing tools (Customerio Hubspot, Sendgrid, etc)
  • ISP Relations Management
  • GDPR and CAN-SPAM Compliance

Languages

  • Armenian
  • Russian
  • English

References

Ranko Vuk&vie, Operations Expert, nztzko.zikcevic@licloud.com, Organization for Security and Co-operation in Europe Office for Democratic Institutions and Human Rights, 12/22/18, To Whom It May Concern: It is my pleasure to give a letter of recommendation to Mr. Vahagn Shirinyan, who has worked as the IT & Communication Assistant to the Operations Expert at the ODII IR Election Observation Mission for the 2018 Early Parliamentary Elections in Armenia. Vahagn is a very capable, highly reliable, flexible and helpful person. With his excellent knowledge of information technologies, his reliability and punctuality, he contributed significantly to the success of our work. During numerous activities of the mission, Vahagn worked on a number of tasks that were time consuming and that dealt with a wide range of technical issues. His excellent interpersonal skills made him an irreplaceable member of our team. Vahagn always had a good understanding of responsibilities and demonstrated professional performance, proved to be a true team player and readily worked long hours to ensure that the job could be completed. I found him to be consistently pleasant, tackling all assignments with enthusiasm and a smile. I-k was always ready to learn in order to achieve his best. I wish Vahagn every success in the future and would be very happy to work with him again. I can strongly recommend him to any organisation or person who is looking for a dedicated and reliable colleague. I am more than happy to provide further details if required at any time.

Timeline

Email Marketing CRM Manager

Gambling Company
04.2024 - 06.2024

Email Deliverability Manager

Gambling Company - NDA
08.2023 - 04.2024

Email Deliverability Expert

EasyDmarc
01.2022 - 06.2023

Email Deliverability Expert

Cliqbird
07.2021 - 06.2023

Technical Support

EasyDmarc
04.2021 - 04.2022

IT Manager

Ayb Foundation
01.2021 - 06.2021

System Administrator

All.me
01.2021 - 06.2023

Technical Support Manager

Globanet LLC
04.2020 - 11.2020

IT and Communications Assistant

ODIHR
10.2018 - 12.2018

Senior System Administrator

BDO Armenia
03.2018 - 01.2020

Head of IT Department/ Technology Teacher

Quality Schools International branch of Yerevan
01.2015 - 01.2017

Linux System Administrator

IFC Markets LLC
01.2014 - 01.2015

Technical Support specialist

Telasco Communications
01.2012 - 01.2014

System Administrator

Ucom LLC
01.2011 - 01.2012

IT Manager

Aviadrom Travel Agency
01.2010 - 01.2018

Systems Units Administrator and Network Engineer

National center for vocational education and training development
01.2010 - 01.2011

IT Manager

German University in Armenia
01.2009 - 01.2011

System Administrator

Orian Link LLC
01.2007 - 01.2009

BBA - IT Business Management

European Regional Educational Academy
Vahagn Shirinyan