Mikayel Piroev
Product Owner
Yerevan
Summary
Product Owner with experience in both B2B and B2C environments. Skilled in multi-tasking, developing product
roadmaps, and making data-driven decisions. Demonstrated success in driving product success and customer
satisfaction.
Overview
4
4
years of professional experience
Work History
Country Manager
NDA
10.2024 - Current
- Managed local markets, including market research, product adaptation, and brand development.
- Launched new GEOs from scratch: conducted market analysis, product localization, and built marketing and operational strategy
- Successfully relaunched the Brazil market, reaching 6-month KPI targets in just 3 months.
- Negotiated and built strong partnerships with local operators, affiliates, and aggregators.
- Supervised local marketing campaigns from idea to execution, including performance, influencer, and offline activities.
- Monitored and analyzed campaign performance and business metrics: LTV, ROI, ARPU, CAC, and retention.
- Led cross-functional teams (marketing, product, support, legal) during regional launches.
- Participated in industry events and established strategic business connections.
Casino Product Owner
Davbet
02.2024 - 10.2024
- Developed product vision and strategy.
- Development and implementation of new bonuses, which resulted in a reduction in bonus costs by 40%
- Development and implementation of new bonus logic, which resulted in a 30% reduction in bonus costs
- Continuous work with the affiliate team and identifying their needs, which led to an increase in the Reg2Dep rate
by 15%. - Continuous work with the Marketing and CRM teams and identifying market needs, which led to an increase in the
direct deposit rate by 10%
Casino Product Owner
NRGaming
03.2022 - 02.2024
- Developed product vision and strategy to ensure successful product development.
- Collaborated with engineering, marketing, and sales teams to create innovative product solutions.
- Managed product development and launch timelines to ensure successful delivery.
- Changes in the appearance of projects, as a result of which the average number of users increased by 1.5 times
and average annual GGR approximately 1.7 times
Product Owner (GameDev)
Digital Empire
02.2021 - 03.2022
- Managed a team of product managers in the successful launch of a new product line on Unity.
- Created mobile applications for children on iOS and Android operating systems.
- During the year of work, the team managed to create and launch 12 applications with a total audience of 15 million
people. - Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with cross-functional teams to develop high-quality products that met customer needs.
Education
Bachelor of Science - Applied Mathematics And Computer Science
Russian-Armenian (Slavonic) University
Yerevan 04.2001 -
Skills
- Teamwork
- Creativity
- Process Optimization
- Leadership Experience
- Problem Solving
- Communication Skills
Timeline
Country Manager
NDA
10.2024 - Current
Casino Product Owner
Davbet
02.2024 - 10.2024
Casino Product Owner
NRGaming
03.2022 - 02.2024
Product Owner (GameDev)
Digital Empire
02.2021 - 03.2022
Bachelor of Science - Applied Mathematics And Computer Science
Russian-Armenian (Slavonic) University
04.2001 -
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