Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mikayel Piroev

Product Owner
Yerevan

Summary

Product Owner with experience in both B2B and B2C environments. Skilled in multi-tasking, developing product
roadmaps, and making data-driven decisions. Demonstrated success in driving product success and customer
satisfaction.

Overview

4
4
years of professional experience

Work History

Country Manager

NDA
10.2024 - Current
  • Managed local markets, including market research, product adaptation, and brand development.
  • Launched new GEOs from scratch: conducted market analysis, product localization, and built marketing and operational strategy
  • Successfully relaunched the Brazil market, reaching 6-month KPI targets in just 3 months.
  • Negotiated and built strong partnerships with local operators, affiliates, and aggregators.
  • Supervised local marketing campaigns from idea to execution, including performance, influencer, and offline activities.
  • Monitored and analyzed campaign performance and business metrics: LTV, ROI, ARPU, CAC, and retention.
  • Led cross-functional teams (marketing, product, support, legal) during regional launches.
  • Participated in industry events and established strategic business connections.

Casino Product Owner

Davbet
02.2024 - 10.2024
  • Developed product vision and strategy.
  • Development and implementation of new bonuses, which resulted in a reduction in bonus costs by 40%
  • Development and implementation of new bonus logic, which resulted in a 30% reduction in bonus costs
  • Continuous work with the affiliate team and identifying their needs, which led to an increase in the Reg2Dep rate
    by 15%.
  • Continuous work with the Marketing and CRM teams and identifying market needs, which led to an increase in the
    direct deposit rate by 10%

Casino Product Owner

NRGaming
03.2022 - 02.2024
  • Developed product vision and strategy to ensure successful product development.
  • Collaborated with engineering, marketing, and sales teams to create innovative product solutions.
  • Managed product development and launch timelines to ensure successful delivery.
  • Changes in the appearance of projects, as a result of which the average number of users increased by 1.5 times
    and average annual GGR approximately 1.7 times

Product Owner (GameDev)

Digital Empire
02.2021 - 03.2022
  • Managed a team of product managers in the successful launch of a new product line on Unity.
  • Created mobile applications for children on iOS and Android operating systems.
  • During the year of work, the team managed to create and launch 12 applications with a total audience of 15 million
    people.
  • Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
  • Collaborated with cross-functional teams to develop high-quality products that met customer needs.

Education

Bachelor of Science - Applied Mathematics And Computer Science

Russian-Armenian (Slavonic) University
Yerevan
04.2001 -

Skills

  • Teamwork
  • Creativity
  • Process Optimization
  • Leadership Experience
  • Problem Solving
  • Communication Skills

Timeline

Country Manager

NDA
10.2024 - Current

Casino Product Owner

Davbet
02.2024 - 10.2024

Casino Product Owner

NRGaming
03.2022 - 02.2024

Product Owner (GameDev)

Digital Empire
02.2021 - 03.2022

Bachelor of Science - Applied Mathematics And Computer Science

Russian-Armenian (Slavonic) University
04.2001 -

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Mikayel PiroevProduct Owner