Lia Hakobyan

· Lead internal product development initiatives to improve operational efficiency in banking processes

· Facilitate stakeholder interviews to gather requirements and define business goals

· Prioritize and manage product backlog, define user stories, and participate in sprint planning with IT teams

· Collaborate with QA and developers to ensure features meet acceptance criteria and compliance needs

• Defined and prioritized requirements for a B2B SaaS platform used by property managers to streamline compliance and tenant documentation processes.
• Translated business needs into actionable user stories and acceptance criteria using JIRA and Confluence.
• Facilitated Agile ceremonies and cross-functional collaboration across Development, QA, and Business teams.
• Delivered iterative demos, captured stakeholder feedback, and improved product usability.
• Reduced support workload by 30% by optimizing user flows and clarifying key features.

• Managed implementation of donor-funded software projects, coordinating timelines, deliverables, and cross-functional teams.
• Led communication with international clients and stakeholders to ensure alignment on system requirements, scope, and progress.

• Planned and executed multi-channel marketing campaigns for tech products, coordinating creative, content, and digital teams.
• Managed timelines, deliverables, and budgets to ensure on-time campaign delivery and brand consistency.
• Collaborated with developers and product teams to align marketing messaging with product features and launch timelines.
• Monitored campaign performance and adjusted strategy based on KPIs, improving lead conversion and engagement.