GAREGIN SIMONYAN
PPC Team Lead
Yerevan
Overview
6
6
years of professional experience
3
3
Languages
Work History
PPC Team Lead
Capsbold Global Creative Marketing Agency
06.2023 - Current
- Mentored junior team members providing guidance on best practices in creative marketing techniques.
- Increased brand awareness by developing and executing innovative marketing campaigns.
- Analyzed campaign performance data to make informed decisions about future marketing initiatives.
- Conducted market research to identify key trends and opportunities for company growth.
- Developed creative concepts for advertising campaigns that effectively communicated brand messaging, driving consumer interest.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Developed and implemented targeted digital strategy to improve business performance.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
PPC Team Lead
Conquerrr
03.2022 - Current
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations
- Analyzing GA/Yandex Metrics/CRM data for making data-driven decisions
- Closely working with the sales department
- Analyzing user behavior through various analytical tools
- Implementing tracking via Google Tag Manager
- Working with call tracking systems and different analytical tools
- A/B testing
PPC Specialist (Freelance)
Upwork.com
Yerevan, Yerevan
03.2019 - Current
PPC Specialist
Gulfstream Security Systems
01.2021 - 03.2022
- Competitor Research
- Market Research
- Keyword Research
- Set up & optimization of Google Search campaign
- Set up & optimization of Google Shopping campaign
- Set up & optimization of Google Display Network (Standard Display & Remarketing)
- Analyze PPC campaigns via Google Analytics
- Set up trackings via Google Tag Manager
- Set up merchant center account and creating feeds
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations
- Analyzing GA/Yandex Metrics/CRM data for making data-driven decisions
- Closely working with the sales department
- Analyzing user behavior through various analytical tools
- Implementing tracking via Google Tag Manager
- Working with call tracking systems and different analytical tools
- A/B testing
PPC Specialist
Andava Digital Marketing Agency
05.2020 - 06.2021
- Competitor Research
- Market Research
- Keyword Research
- Set up & optimization of paid ads across Google, Yandex, and Social media
- Analyze PPC campaigns via Google Analytics, Yandex Metrics
- Working with CRM systems
- Set up tracking via Google Tag Manager
Education
International relations and Diplomacy
YEREVAN STATE UNIVERSITY
Skills
Management
Analytical thinking
HTML/CSS
Negotiation
Attention to details
Ability to work under pressure
Great communication
Leadership
Organization
Competitor Research
Market Research
Keyword Research
Set up & optimization of paid ads across Google, Bing, Meta, YouTube, LinkedIn, Yandex, Twitter, Quora and Reddit
Analyze PPC campaigns via Google Analytics, Amplitude, Yandex Metrics and other analytical tools
Working with CRM systems
Set up tracking via Google Tag Manager
Timeline
PPC Team Lead
Capsbold Global Creative Marketing Agency
06.2023 - Current
PPC Team Lead
Conquerrr
03.2022 - Current
PPC Specialist
Gulfstream Security Systems
01.2021 - 03.2022
PPC Specialist
Andava Digital Marketing Agency
05.2020 - 06.2021
PPC Specialist (Freelance)
Upwork.com
03.2019 - Current
International relations and Diplomacy
YEREVAN STATE UNIVERSITY