Armen Hovhannisian

At the Union of Advanced Technology Enterprises (UATE), I led marketing and communications for key initiatives such as Armath, DigiTec, InnoIjevan, and WCIT 2024.

I developed and executed integrated digital marketing and PR strategies to enhance visibility, engagement, and public perception.

My role included managing social media, PPC, email, and content campaigns, along with organizing press events and securing media coverage. I used analytics tools to monitor performance, optimize campaigns, and ensure efficient use of resources.

Collaborating with internal teams and external partners, I ensured consistent brand messaging, and supported lead generation through targeted outreach and influencer partnerships. I also handled brand narrative development and crisis communications when needed.

I led all website-related initiatives, focusing on SEO, content strategy, and integrated digital campaigns to increase visibility, traffic, and engagement.

I managed a team of SEO specialists and content creators, ensuring smooth execution and alignment with business goals. I coordinated workflows to maintain brand consistency and improve site performance while using analytics to track key metrics and refine strategy.

I also oversaw CRO efforts to boost lead generation and user retention, playing a key role in driving the website’s overall effectiveness and ROI.

At Hoory, I was deeply involved in executing a full-spectrum 360° marketing strategy—covering everything from brand development to campaign execution.

I managed a high-performing marketing team, provided strategic oversight, and handled performance evaluations to ensure consistent growth and alignment with company goals.

My responsibilities included managing the marketing budget, allocating resources effectively, and tracking expenses to maximize ROI. I developed and launched integrated marketing campaigns across digital and offline channels, including PPC, SEO, email, social media, events, and content marketing.I conducted market research to inform decision-making, fine-tuned paid advertising strategies, and implemented CRM tactics to strengthen partner and vendor relationships.

Close coordination with cross-functional teams allowed for seamless integration of marketing initiatives, while data analysis ensured our strategies remained agile, targeted, and results-driven.

At reArmenia, I played a key role in shaping and executing multi-channel marketing strategies to support the platform’s mission of collaborative civic engagement.

My work spanned content development, digital campaigns, community building, and brand positioning. I managed communications across social media, email, and paid platforms to drive visibility and platform adoption.

I also worked closely with internal stakeholders and external partners to ensure messaging was clear, inclusive, and aligned with the organization’s values. Using performance data and user insights, I continuously refined our campaigns and engagement tactics. This role combined strategic planning with hands-on execution, helping reArmenia grow its user base and strengthen its role as a civic innovation hub.

In this role, I developed and executed data-driven marketing strategies tailored to the tourism industry, grounded in thorough research and audience analysis.

I built strong partnerships with key stakeholders, including agencies, vendors, and international organizations such as GIZ and the EU, to support collaborative campaigns.

My responsibilities included managing offline events, optimizing the marketing budget, and ensuring strategic alignment across teams including sales, operations, and customer service. I regularly analyzed campaign performance and team productivity, using insights to refine tactics and improve outcomes. Staying current with industry trends and emerging technologies allowed me to identify innovative opportunities and maintain relevance in a competitive market, ultimately contributing to sustained brand growth and visibility.

At Atenk, I was responsible for driving multi-channel marketing efforts, combining traditional and digital approaches to enhance brand visibility and customer engagement. I conducted in-depth market research to understand consumer behavior and competitive trends, informing targeted campaign strategies across print, broadcast, and online media.

I led the development and management of www.atenk.am, the company’s e-commerce platform, expanding sales channels and improving customer accessibility. I also oversaw advertising and product design to ensure consistent branding and messaging.

Working closely with vendors and suppliers, I enhanced product offerings and broadened market reach. Throughout, I monitored campaign performance and collaborated across departments to align marketing initiatives with business objectives, ensuring data-driven adjustments and measurable growth.

At MediaMarket, I led the marketing team and oversaw the development of strategic campaigns aimed at increasing brand awareness, customer engagement, and business growth. Through in-depth market and competitor research, I shaped data-driven strategies that aligned with customer behavior and emerging trends.

I worked closely with the sales team to ensure marketing efforts supported revenue goals, while continuously optimizing campaign performance through analytics. I also identified and addressed inefficiencies in marketing processes, fostering continuous improvement and innovation.

Managing the marketing budget, I prioritized high-impact initiatives and ensured optimal ROI. My role also involved building strong internal and external partnerships to expand capabilities and deliver effective, customer-focused campaigns that drove measurable results.

In this role, I supported the execution of targeted marketing campaigns aligned with company goals, leveraging research-driven insights to improve effectiveness.

I conducted market analysis to better understand consumer behavior and industry trends, contributing valuable input to overall marketing strategy.

By tracking campaign performance metrics, I helped optimize ongoing efforts and drive measurable improvements. I also kept the team informed on emerging marketing trends, fostering a culture of learning and continuous improvement.